|
The company has installed a new HP Indigo Digital Offset Press that gives it the ability to print offset-quality,
variable data campaigns in which every document is unique. In addition, Cheralyn Wood has joined Jay Kay
as Vice President of Digital Solutions. She has an extensive background in digital and variable data printing,
data management and customer loyalty programs at Xerox Corporation and regional printing
and visual communications companies.
“Revenue growth and customer retention are top priorities inside every company. Companies are seeking
communications partners that consistently deliver quality products and protect brand integrity. Our entry into the
variable-data marketplace resulted from collaboration with customers who wanted Jay Kay to provide their digital
as well as traditional printing,” said John Barry, President of Jay Kay Press.
Ms. Wood said: "I am excited about helping drive Jay Kay’s entry into cross media marketing. Because of the
company’s reputation for award-winning printing and outstanding customer service, it was imperative we choose
a digital press that met our high print quality and up-time standards. With its unique digital offset process and
patented technologies, the Indigo press was the ideal choice.”
New software solutions will support variable data printing, multi-channel marketing campaigns and dashboard-based
results tracking. Enhanced print offerings include spot UV and scratch-off coating.
Jay Kay Press is Dallas’ leading mid-size commercial printer, specializing in multi-color offset and digital printing
for corporations, advertising agencies and design firms.
For more information about cross media marketing campaigns at Jay Kay Press, contact Cheralyn Wood at 972-831-0433. |
